Hi, I’m Vincent - a Dutch Brit based in the Dam.
I was born in the Netherlands, then moved to Germany, then to England, and back to the Netherlands all by the age of 12. When you have to introduce yourself and adapt to so many new situations at such a young age, it makes you adaptable, open-minded, and interested in the world and its people.
As my knees and ankles, after 10 years of work and dedication, didn’t agree with my original career choice of becoming a professional football, I’m now a curious and committed strategist, driven by making culturally impactful work, and using creativity and imagination to solve business problems.
By night, I obsess over football, wonder if Manchester United will ever make it back to the top, scour SoundCloud for the perfect techno set, get lost in YouTube rabbit holes, watch Dr Roy Casagranda lectures about the birth of Western Civilisation, can’t seem to decide on my favourite hip-hop album, struggle to end an evening of good food, wine, and company, and question whether or not I have another rave in me.
My favourite quote was written by a man more famous for his painting than his writing, and whom I share my name with, Vincent van Gogh: “Normality is a paved road: It’s comfortable to walk, but no flowers grow on it.”
It isn’t just true of life, but also of the work I do as a strategist. Excellence requires us to go further.
I studied International Communication & Media in Utrecht, before landing in advertising, where I have remained naively optimistic for almost 11 years at 180 Amsterdam, W+K London, Jellyfish, and now back at 180.
In that time, I’ve worked in numerous categories including sports (asics, Under Armour, adidas), alcohol (Amstel, Ketel One), telecommunication (Three UK), gaming (PlayStation), fashion (TK Maxx, Bonprix, Replay), travel (Qatar Airways), fintech (QuickBooks), and much more. I’ve helped reposition global brands, and develop the strategic foundations for international campaigns, local activations, product launches, sponsorships, and everything in between - even immersive theatre.
If you have any questions or just want to chat about great work, interesting brands, minimal beats, the end of the world, or Man United please feel free to give me a shout.
