THE THINKING.

We were tasked with bringing to life Google UK’s ATL campaign, ‘The More We Learn, The Closer We Get’ in social to drive further campaign engagement and brand affinity.

To do so, we created a social platform, #ItsOKtoAsk, and a subsequent content series called the Ally Complete challenge.

In it, we took real Google queries about specific communities, and had an ally answer the query (sometimes with the help of Google).

The content drove tons of engagement, brand affinity, and opened up important conversations about allyship.