THE THINKING.

Following the launch of the MetaRun, it was time to hero some of the other amazing technology ASICS had been working on. With the launch of FlyteFoam shoes, we saw an opportunity to not only focus on our latest cushioning technology, but to help runners get faster - regardless of their level.

We launched (no pun intended) the campaign with a film that captured the feeling FlyteFoam technology gives you.

We then followed up with additional social content that helped improve speed through specific exercises demonstrated by key ASICS athletes.

Finally, we worked together with Runkeeper to create a training module within the app, that would challenge, inspire and guide runners to their new and improved PBs, because who wants to settle for running, when you can fly?