THE THINKING.

In the face of Xbox’ exclusive deal with EA for FIFA 16, we needed to use PlayStation’s UEFA Champions League sponsorship to our advantage by creating a meaningful football platform for PlayStation to own.

As PlayStation had the largest number of football gamers in the world active on its consoles (31 million to be exact) we used this insight to create PS.F.C - The biggest and best football club in the world.

The campaign launched with numerous idents during key Champions League games - each merging the world of gaming and UCL.

We partnered with Adidas to create the kit, and to coincide with the famous ‘La Ballon D'or’ (The Golden ball) award, we created the 'La Mannete D'or’, The Golden Controller. An award for the best goal scored on FIFA 16. The competition received millions of entries with players sharing their best goals online using the PS share button.

This campaign helped cement PlayStation as the place gamers go for football.